ACE Achieving Continuous Excellence

The ACE Recognition Program is the Club's Team Member recognition program designed to show our commitment to you. It is our way of recognizing your ACE efforts.

About ACE

Service excellence is the key to success for Intrawest Resort Club Group. All our Team Members work hard to create truly extraordinary vacation experiences and offer unparalleled amenities, products and services to our Members and Guests. Our Team Members go out of their way to share creative ideas and suggestions that strengthen their departments. Many get involved in special projects and make Guests and Team Members feel special with their friendliness and professionalism.

Mission for the ACE Program

To recognize Team Members who deliver ACE service to Members, Guest, suppliers, vendors, and Team Members, and thereby, make a significant contribution towards the business objectives of Club Intrawest.

ACE Program Objectives

  • To promote team spirit and team play among all Team Members
  • To recognize Team Members for outstanding efforts in service to Members, Guests suppliers, vendors and fellow Team Members
  • To reinforce our best practices, assist us in delivering on our mission, increasing our sales and to continue to drive IRCG success

How It Works

When you see a fellow Team Member going above and beyond to create a great experience for Guests or Team Members, fill out an ACE recognition form. Your location's ACE Committee will review all submissions monthly and select the best ACE examples to receive ACE Gift Certificates that can be redeemed for great prizes in the ACE Collection.

Who Can Be Recognized?

Every single member of the IRCG team can be recognized through the ACE Program regardless of status.

Who Can Give Recognition?

All IRCG Team Members can identify other Team Members from any location for recognition. In addition, recognition can be given on behalf of Members and Guests, outside contacts, and vendors or suppliers.

Awards Gala

Our annual 'Awards Gala Celebration' is where our top sales and marketing performers as well as our MVPs across the company are honored for their achievements. Our sales and marketing teams work all year to achieve annual "Presidents Club" status, earning them an invitation (with spouse) to the Gala where they are pampered in VIP style at a surprise location. Recent Gala locations have included Napa Valley, Maui, and the Mayan Riviera.

MVP Finalists are nominated at each location for their outstanding effort in their role in the past fiscal year. These MVPs are also invited to attend the Gala where the overall IRCG MVP is announced. Past MVP rewards have included original artwork, Tiffany jewelry, Riedel wine decanters, and travel.

MVP Team Members at the Club Intrawest Awards Gala in Napa, California
2012 MVP Team Members at the Club Intrawest Awards Gala in Napa, California

The MVP Experience

Team Member Tara explains her experience as Club Intrawest's MVP for 2012.


This award recognizes the Operations team for their achievement in providing Quality, Excellence, Service and Teamwork to our Members and Guests. The quarterly prize for the winning Club location is a catered lunch for their entire team. The Club location that wins the overall annual Quest Award is awarded a customized event for their team, champion shirts and a trophy (plus bragging rights).